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Privacy Policy

Loretta LaRoche & Company and The Humor Potential, Inc. understand and respect your privacy. We would like you to know how we use the personal information you entrust to us.

Newsletter Data
Your email address is necessary in order to fulfill newsletter subscriptions. We may also use such information to mail you promotional and marketing material from our business, but will never sell, distribute or publish such information. Newsletter subscribers have the opportunity to opt-out of receiving e-mail notification about new issues. The opt-out information is included with each quarterly e-mail notice.

Customer Profile
Certain information (e.g. e-mail address, name, address, phone) is necessary in order to fulfill ordering information. This information is collected from all customers who order from or request information from us. We may also use such information to mail you promotional and marketing material from our business, but will never sell, distribute or publish such information. We collect this so that we may more efficiently communicate with our customers and fulfill your orders. We always tell you when information is mandatory to ensure the proper handling of your online request. We collect financial information during the process of fulfilling product orders you have requested online. This information is used to verify a consumer's identity. When you take your shopping cart purchase(s) to checkout, you are automatically connected to a secure server that utilizes encrypted transmission technology for safe and secure credit card transactions over the Internet.

Automatic Information
We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses lorettalaroche.com.
Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as Current User purchasing and storage of items in your Shopping Cart between visits. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies. However, cookies allow you to take full advantage of our features, so we recommend that you leave them turned on.

Secure Shopping
We protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

Marketing Data
Occasionally we may attempt to collect demographic data from our visitors (example: age, location, preferences, etc.). This information is reviewed by our marketing team to better understand and serve our subscribers and customers. Information that is not required should be submitted at the visitor's discretion. Information you provide us will never be sold or given to anyone else.
Loretta LaRoche & Company and The Humor Potential, Inc. are not responsible for the content or privacy policy of the Web sites we may link to. Keep in mind whenever you voluntarily give personal information online, by using message boards, instant messengers, discussion groups, through e-mail or in chat areas, it can be collected and used by other people. If you post personal information online that is accessible to the public, you may receive unsolicited messages from others in return. Any personal information you disclose to anyone online you do at your own risk.

Children
Children under 18 are not allowed to purchase products from our web site without adult involvement. Children under 13 are not allowed to register on our message boards. See Message Board Policies below.


Message Board Policies
When you join Loretta's discussion boards, you agree to abide by our policies to ensure a safe and comfortable place for everyone. By participating in Loretta's message boards, you are agreeing to abide by our Policies.

If We Quote You
Your words can be filled with wit, wisdom and insight, so we may quote you on our site or in our newsletters. If we republish your quote, your identity will be protected. We will identify you only by first name. We will not republish anything you write that we think could be deemed personally endangering, inflammatory or embarrassing to you without your consent.

Our General Policies
Post and reply often and responsibly; be helpful and friendly.
Feel free to lurk and learn from other people's posts.
Welcome newcomers with a greeting and help them feel comfortable.
Agree to disagree--respectfully.
Offer opinions, not judgements. Never "go on the attack."
Be yourself--stressed, sad, joyful, confused--as long as you always act with respect to yourself and others.
Keep your personal information personal.
Keep your language clean and unoffensive.
Never, never post commercial messages.
Don't duplicate messages on more than one message board, keep on topic.
Don't post copyrighted information.
Don't post unless you are at least 13 years old
Give us feedback about inappropriate posts (we may not catch them as quickly as you do), suggestions or complaints to This e-mail address is being protected from spambots. You need JavaScript enabled to view it -we appreciate learning about your ideas.
Harassing, offensive, vulgar, abusive, hateful or bashing communications--especially those aimed at sexual orientation, gender, race, color, religious views, national origin, or disability--will not be permitted. BEFORE you post a message that is intended to embarrass, humiliate or harass another person or group of people, stop and think first! Harassing communications are considered to be those that may cause distress, embarrassment, unwanted attention or other discomfort.

Don't Get Removed!
Obscene or harassing messages and commercial solicitations will be removed. If individuals consistently behave inappropriately, we reserve the right to exclude them from posting. If you read a post or encounter a member that you feel is in violation of our Policies, please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
We Reserve the Right to remove a post which does not relate to the topic being discussed in the board. In addition, we reserve the right to organize, discontinue or replace message boards in order to best serve the majority of our members. For example, narrow-interest or minimal activity topics may, at our discretion, be deleted entirely.
We also reserve the right to prohibit or delete messages that are thought to violate applicable law or that may be harmful to other members, our communities, or the rights of Loretta LaRoche & Co. or others. However, we do not have the practical ability to restrict communications that might violate our Policies prior to transmission on AOL or the Web, nor can we ensure prompt removal of offending message board posts.